As Executive Director of the Children First Fund, Francie S. Richards brokers partnerships and secures and organizes funds for initiatives that advance CPS’s vision.
Ms. Richards was previously the founding Central U.S. Region Director of WE Charity, an international organization that empowers 4 million youth to change the world through service. She led programming and development across the Midwest and launched WE’s U.S. expansion alongside youth, educators, parents, business leaders, philanthropists, and celebrities. Over half of CPS schools are supported by WE, and more than twenty thousand CPS youth and educators have experienced WE Day, the arena-sized youth leadership event that Ms. Richards established in Chicago with the support of renowned corporate citizens and philanthropists such as Allstate Insurance Company, Walgreens, Microsoft, Unilever, Crown Family Philanthropies, the Robert R. McCormick Foundation, and The Chicago Community Trust.
Prior to WE, Ms. Richards was a Program Director at the Chicago Public Education Fund managing strategic investments in principal talent and helping to establish the Fund IV priorities. She also served on Mayor Rahm Emanuel’s education team, supporting the implementation of the full school day, the introduction of new Early College STEM schools, IB and AP expansion, and CCC’s “College to Careers” initiative.
Ms. Richards’ dedication to Chicago’s students began at CPS through Teach For America, where she taught 2nd grade at McCutcheon Elementary and 9th grade English at Muchin College Prep. Ms. Richards has a Bachelor’s in Social Work from Eastern Michigan University, a Master’s in Social and Economic Development from Washington University in St. Louis, a teaching certificate from Dominican University and an Executive Scholar Certificate in Nonprofit Management from Northwestern University’s Kellogg School of Management. She is married to Brandon Richards, a Senior Engineer for GE Aviation and a Big Brothers Big Sisters mentor.
Director of Partnerships
In her role as Director of Partnerships with the Children First Fund, Mica Matsoff oversees strategic partnerships with a range of organizations, including businesses, philanthropies, professional sports teams, hospitals, universities, and civic institutions. Those partnerships represent an array of commitments, from financial and in-kind donations to employee volunteer opportunities and student internships. Ms. Matsoff also provides leadership to CFF organizational advancement efforts, including operational capacity, staff building, giving-campaign and program strategy, integrated marketing, and branding.
Ms. Matsoff arrived at CFF with years of experience in organizational strategy, having held key advisory roles for complex, public-facing organizations including the Illinois Department of Commerce and Economic Opportunity, the Chicago 2016 Olympic Games bid, Edelman PR, and Governor Quinn’s 2010 election campaign and subsequent administration.
In her roles at Senior Advisor and Director of Communications for Governor Quinn, Ms. Matsoff counseled and mobilized staff to ensure Governor’s Office strategies were advanced throughout state agencies. She directed cross-functional teams to execute new state reforms, developed policy agenda and long-term communication planning, and directed offices to promote new and existing programming, partnerships, and investments.
Before joining the Quinn campaign, Ms. Matsoff created original initiatives, partnerships, and events to build local community support for the Chicago 2016 Olympic bid and legacy organization Word Sport Chicago.
Ms. Matsoff began her career in the Reputation Management practice at Edelman PR, where she developed corporate social responsibility, community relations, and executive positioning programs on behalf of clients such as L’Oreal USA, FTD, and Kraft Foods.
Ms. Matsoff is passionate about racial and economic equity.
Director of Finance & Operations
Yemisi Odedina joined the Children First Fund as a consultant in July 2018, providing analysis and research support to help guide the relaunch of CFF. Soon after, she joined the team full time as the Director of Finance and Operations, a role in which she oversees the financial, operational, and strategic priorities of the organization.
Ms. Odedina previously worked at the Illinois Children’s Healthcare Foundation as an Associate Program Officer, where she was responsible for managing grant initiatives, conducting due diligence, and providing technical and strategic assistance to grantee partners across the state of Illinois. Prior to ILCHF, Ms. Odedina worked at City Colleges of Chicago as an Education Pioneer Fellow, where she project-managed several of the district’s strategic initiatives.
Before transitioning into the public/philanthropic space, Ms. Odedina worked in the finance sector on both the corporate and personal side for more than 10 years. She has a strong interest in improving the quality of life for all children, especially those from underserved communities.
Ms. Odedina has a B.B.A in Finance from Howard University.
Associate Director of Development
As Associate Director of Development, Rachel Orlowski leads the strategy and execution of major fundraising initiatives for the Children First Fund. She works closely with leaders from Chicago Public Schools to identify areas where private funding can most effectively advance CPS’s mission of increasing equity and student achievement across the district, then communicates those opportunities to the philanthropic community and facilitates resulting commitments.
Ms. Orlowski graduated from Villanova University with a Bachelor of Arts degree in Economics and Communications in 2012. Since then, she has dedicated her career to helping Chicagoland organizations increase their social impact. Specializing in developing partnerships between the private and nonprofit sectors, she managed major fundraising initiatives for a number of local nonprofits before joining the Children First Fund. She began her career as an Americorps Vista and Corporate Outreach Coordinator in Chicago’s Northwest suburbs. Later, she managed relationships and developed employee-giving campaigns for corporate partners at United Way of Metropolitan, leading to over $2M in funds raised for Chicago initiatives. At Rush University Medical Center, she solicited corporate and foundation funding for community health programs, school-based health centers, and medical research. And at WE Charity, she managed a portfolio of funders that contributed over $4M annually to support service-learning programming for Chicagoland students.
Director of Major Gifts
In her role as Director of Major Gifts, Johanna Wheaton is responsible for designing, implementing, and managing the alumni giving and major gift programs for the Children’s First Fund.
Ms. Wheaton graduated magna cum laude from Kenyon College with a Bachelor of Arts in English. Following graduation, Ms. Wheaton moved to Chicago and began her fundraising career at Ann & Robert H. Lurie Children’s Hospital of Chicago (formerly Children’s Memorial Hospital), where she successfully engaged donors, shaped strategies and spearheaded efforts to increase philanthropic dollars. Throughout her fundraising career, Ms. Wheaton has raised millions for pediatric healthcare, research, and education.
Ms. Wheaton is passionate about helping CPS achieve its ambitious goals to ensure that every child across every school and neighborhood in Chicago has access to a world-class learning experience.
Roosevelt Moneyham III
School Partnership Manager
As the School Partnership Manager, Roosevelt Moneyham matches inbound opportunities to needs, creates a strategic philanthropic plan, stewards potential partners to make long lasting connections, and secures support for schools.
Prior to joining CFF, Mr. Moneyham III served as Manager of Partnerships and Community Engagement at Legacy Charter School. There, he worked to advance the institution of Legacy through philanthropy, partnerships, and external relations.
Mr. Moneyham III has a Bachelor of Science in Criminology from Dominican University, is a 2019 Development Leadership Consortium Fellow, and is pursuing an Executive Scholar Certificate in Nonprofit Management from Northwestern University’s Kellogg School of Management. As a CPS alum and native Chicagoan, he is focused on the equitable philanthropic inclusion of all children in Chicago Public Schools.
As a Grant Developer for the Children First Fund, Geniz Hernandez prepares grant proposals and applications, and she ensures the accurate and timely submission of progress reports and amendments.
Ms. Hernandez started her work in grant writing at a grassroots community-based nonprofit, where she developed proposals to support vulnerable and underserved populations, such as people of color, LGBTQ+ individuals, PLWHA, and youth experiencing homelessness. Through her current work at CPS, she continues advocating on behalf of vulnerable and underserved populations at a much larger scale. She is excited to be part of the CFF team because she believes that this type of work enacts a positive change in the city and furthers the district’s goal of providing equitable access to services and education.
Ms. Hernandez holds a Master’s degree in Translation Studies from the University of Puerto Rico and a Bachelor’s degree in English from the Pontifical Catholic University of Puerto Rico.
Julia Friedland identifies grant opportunities for CPS departments and schools, develops applications in collaboration with CPS department and school staff, and helps prepare grant reports for the Children First Fund. She has worked on applications advocating to strengthen arts education, computer science, student health and wellness, diverse books, and other programs for CPS students and schools.
Prior to joining CPS and the Children First Fund, Ms. Friedland served as a College Possible Coach at Lake View High School, where she provided SAT tutoring and guidance on the college process for a cohort of 40 juniors.
Ms. Friedland’s interest in education goes back to her time volunteering as a tutor for elementary school students at the Sue Duncan Children’s Center through the Neighborhood Schools Program. She has a Bachelor’s degree in English from the University of Chicago.